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Insights that bring you closer to your consumer

Do privacy concerns deter consumers from using smart speakers?

As we discussed in our last blog post, consumers are mostly using smart speakers to listen to music and for access to knowledge, not for shopping. But what are their concerns and feelings towards a de...

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We asked more than 400 US consumers - “How do you really use smart speakers?”

“Alexa, play Drake” is a common phrase heard in the homes of Amazon Echo owners. So common in fact that Drake’s God’s Plan was the most requested song on Alexa in 2018. But do consumers use smart spea...

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There's one feature more important to consumers than the selection of content on Netflix and Hulu

Earlier this year, Disney announced that they, too, will be entering the online streaming market with Disney+. For only $6.99 per month, users should expect to see some of their favorite content like ...

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We asked 300 US consumers: “What’s the difference between Uber and Lyft?”

The past year has been less than favorable for ride sharing companies. Both Uber and Lyft’s stock hit record lows throughout the fall while each faced passenger safety incidences, privacy concerns, an...

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Indie beauty brands struggle to match the awareness of large makeup conglomerates

Last week, we reviewed where and how US consumers are buying their makeup products. Today, we’re going to compare the brand awareness and purchase intent between large makeup conglomerates and digital...

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We asked 340 US consumers - "Are you buying makeup online?"

Sephora, Ulta, and Amazon have all proven themselves as leaders in the cosmetics and personal care space. Amazon for one, grew it’s beauty sales to $950 million in Q2 2018, a year-on-year increase of ...

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How many consumers have reduced their social media usage because of ads?

Earlier this week, we reviewed which platforms social media consumers are using most, and which apps they would consider making a purchase on. Today, we’re going to take a look at how consumers feel a...

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Where should brands prioritize their social media ad spending?

Ad spending on social media is expected to reach near $38B in the year 2020. That’s equivalent to a ¼ of all digital ad spend, which for brands, means a massive chunk of their marketing budgets.

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Who is the Beyond Meat Consumer?

Earlier this week, we reviewed the most preferred meat-alternative products for consumers and took a look at the current brand funnel for top brands in the category.

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We asked more than 450 US consumers - What kind of plant-based meat products do you really want?

Following endless news stories about Beyond Meat’s stock price and the number of restaurants adding similar products to their menus, we decided that it was finally time to ask consumers how they reall...

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