Market research hasn’t always been quick. Traditionally, it took a substantial amount of time to properly set up a questionnaire, write programming logic, test the functionality, reach out to panel pr...
This blog post is dedicated to a comparison between market research platform solutions and traditional market research agencies.
In this post, learn how to use exploratory research as a tool for arming your business with data-backed decision-making.
Industries are growing and evolving faster than ever before. Whether it’s an industry’s product/service offering, the layouts of stores, e-commerce strategies, or updated brand positioning, industry l...
If you've been shying away from tracking research for fear of not having the time or resources, this one's for you.
Consumer insights drive business growth strategies, often separating successful businesses from ones that rely on gut feel or instinct. However, consumer insights are always evolving, making it diffic...
It's that time of year - March Madness! A time when we fill out tournament brackets with friends and family, gather around our tv screens, and root for the teams we have moving on to the final four - ...
In this short guide, learn what product category understanding is, why it’s important, how it relates to other types of analyses, and how to leverage this kind of market research study for your own bu...
Maintaining high-quality data can make the difference between selecting a successful advertising campaign or product concept and one that flops. Market research panel providers take great steps to ens...
In this category understanding study, we explore who's getting high - and why.
Become a TracKing or Queen! Innovations in automation now make tracking research easy, fast and flexible. Automated tracking research can deliver up to five waves of data for the cost of one wave with...
Wondering why tracking research is so important and how to go about starting a tracking questionnaire for your business? You came to the right place!
In this video recording from Quirk's LA, quantilope's Senior Director of Client Development, Katelyn Ferrara, chats with The Athletic's Brand Strategist, Amanda Ephrom, on how to leverage quantilope's...
Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automate...
Research budgets aren’t unlimited, which can leave brands wondering how to get the most out of what they do have. Rather than running segregated one-off research studies here and there in an attempt t...
Tracking research is the process of running iterative waves of the same research study to track metrics over time as benchmarks. Tracking is one of the most valuable tools you can leverage for your bu...
All consumers have needs they are seeking to fulfill when they purchase a product or service. But what are those needs, and how do they differ by customer type? Keep reading to find out how to boost y...
Market research has been around for decades, but traditionally it's been done by third-party agencies that have siloed teams, each with a different area of focus. With recent technological advancement...
Insights teams are the heartbeat of the organization. They inform practically every business decision from product development, to pricing, advertising, innovation and more, yet they aren’t always val...
Have you heard? quantilope has rolled out the quantilope Academy to enhance individuals’ knowledge and expertise within quantilope’s automated research platform.