Resources

Time-Consuming Research Tasks You Can Automate With quantilope

Market research hasn’t always been quick. Traditionally, it took a substantial amount of time to properly set up a questionnaire, write programming logic, test the functionality, reach out to panel pr...

Market Research Platform vs. Agency: How To Choose the Right Solution for Your Needs

This blog post is dedicated to a comparison between market research platform solutions and traditional market research agencies.

How To Use Exploratory Research To Make Better Business Decisions

In this post, learn how to use exploratory research as a tool for arming your business with data-backed decision-making.

Your Guide to Industry Tracking Research

Industries are growing and evolving faster than ever before. Whether it’s an industry’s product/service offering, the layouts of stores, e-commerce strategies, or updated brand positioning, industry l...

Five Misconceptions About Tracking Research

If you've been shying away from tracking research for fear of not having the time or resources, this one's for you.

Guide to Automated Tracking Research

Consumer insights drive business growth strategies, often separating successful businesses from ones that rely on gut feel or instinct. However, consumer insights are always evolving, making it diffic...

Monitoring the Madness With Automated Tracking Research!

It's that time of year - March Madness! A time when we fill out tournament brackets with friends and family, gather around our tv screens, and root for the teams we have moving on to the final four - ...

A Guide to Product Category Understanding

In this short guide, learn what product category understanding is, why it’s important, how it relates to other types of analyses, and how to leverage this kind of market research study for your own bu...

How To Improve Research Sample Quality

Maintaining high-quality data can make the difference between selecting a successful advertising campaign or product concept and one that flops. Market research panel providers take great steps to ens...

Category Understanding With quantilope: The Cannabis Industry

In this category understanding study, we explore who's getting high - and why.

quantilope Demo Day March 2023: Automated Tracking Research

Become a TracKing or Queen! Innovations in automation now make tracking research easy, fast and flexible. Automated tracking research can deliver up to five waves of data for the cost of one wave with...

How To Use Tracking Research to Drive Business Success

Wondering why tracking research is so important and how to go about starting a tracking questionnaire for your business? You came to the right place!

quantilope & The Athletic: Tracking Sports Media in Real-Time

In this video recording from Quirk's LA, quantilope's Senior Director of Client Development, Katelyn Ferrara, chats with The Athletic's Brand Strategist, Amanda Ephrom, on how to leverage quantilope's...

quantilope & ESOMAR Webinar: Understanding Implicit Associations

Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automate...

How To Save Money on Tracking Research

Research budgets aren’t unlimited, which can leave brands wondering how to get the most out of what they do have. Rather than running segregated one-off research studies here and there in an attempt t...

How To Bring Tracking Research In-House

Tracking research is the process of running iterative waves of the same research study to track metrics over time as benchmarks. Tracking is one of the most valuable tools you can leverage for your bu...

Boost Marketing Efficiency With Need-Based Segmentation

All consumers have needs they are seeking to fulfill when they purchase a product or service. But what are those needs, and how do they differ by customer type? Keep reading to find out how to boost y...

5 Reasons To Consider Self-Service Market Research

Market research has been around for decades, but traditionally it's been done by third-party agencies that have siloed teams, each with a different area of focus. With recent technological advancement...

quantilope & GreenBook Webinar: The Path to Best In Class Insights in 2023

Insights teams are the heartbeat of the organization. They inform practically every business decision from product development, to pricing, advertising, innovation and more, yet they aren’t always val...

Introducing...the quantilope Academy!

Have you heard? quantilope has rolled out the quantilope Academy to enhance individuals’ knowledge and expertise within quantilope’s automated research platform.