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Insights that bring you closer to your consumer

We asked more than 450 US consumers - What kind of plant-based meat products do you really want?

Following endless news stories about Beyond Meat’s stock price and the number of restaurants adding similar products to their menus, we decided that it was finally time to ask consumers how they reall...

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The Sleeping Threat To Your Brand Funnel

Earlier this week, we reviewed important metrics as it relates to the brand funnel for DTC mattress companies. Today, we’re going to look at how understanding the brand funnel can support brand perfor...

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We asked 500 US consumers - Are you really buying mattresses online?

For years, DTC brands have been stealing headlines with promises of disrupting traditional retailers and transforming the relationship between consumers and brand. Their success (for the most part) ha...

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3 Differences Between Investment App Users at Different Ages

Earlier this week, we reviewed important features of finance apps across the investment, banking, money transfer, and money management categories. Today, we’re taking a closer look at investment apps ...

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We asked more than 400 US consumers - What are the most important features of a finance app?

Welcome to Closer to the Consumer quantilope’s weekly initiative to bring you quick consumer insights with meaningful business impact.

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A deep dive into the subconscious associations tied to six sneaker brands

Near the end of 2019, both Nike and Adidas announced new collaborations with well-known celebrities, athletes, and influencers. Beyonce announced a unisex line called IVY PARK with Adidas, while Nike ...

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7 Christmas Tips for Manufacturers and Vendors

  quantilope Christmas Study: This year 60% of Germans plan to primarily buy their Christmas presents online, and in this area, Amazon is the clear leader.  

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