5 Reasons Why AI Won't Replace Your Role as a Market Researcher
Is AI going to replace market research roles? Read more about the emerging dynamic between AI tools and seasoned market research...
MaxDiff Explained | How The Advanced Method Works: Non-Research Examples
Learn about of one quantilope's most-commonly leveraged automated, advanced methods: the MaxDiff – a method used to effectively...
Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)
Debunk some of BBHT's most common myths and misconceptions with us – from being too hard to execute to being only for bigger...
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Unlocking Growth: Introducing quantilope's Category Entry Point Generator
Introducing the quickest way to generate an initial list of Category Entry Points for your Better Brand Health Tracking study:...
Beyond the AI Hype: quantilope's New AI in Market Research Course!
Learn all about the quantilope Academy's new AI in Market Research course where we share best practices, expert insights, and...
How to Measure Brand Awareness: Strategies, Metrics, and Insights
Discover key strategies, metrics, and insights to measure brand awareness and track your brand’s impact among your target audience.
One Year of Auto Insurance Insights Through Better Brand Health Tracking
Explore a full year of US car insurance insights with quantilope's Better Brand Health Tracker (BBHT).
Introducing quantilabs: Your Exclusive Access to quantilope's Innovation Pipeline
Introducting quantilabs: quantilope's exclusive innovation hub where clients can access and test our latest product developments...
Beyond Buzzwords: Consumer Insights vs. Consumer Intelligence
This article defines the real difference between two major buzzwords in market research: Consumer Insights and Consumer...
The Value of Distinctive Asset Testing for Your Brand
This blog explores Distinctive Asset Testing: a means of market research that helps brands understand if their brand assets are...
quantilope Achieves ISO 20252:2019 Certification for Market Research Services
This blog announces quantilope's achievement of ISO 20252:2019, strengthening it's commitment to data quality.
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Capture Real-Time Feedback With quantilope's Open-End AI Probing
quantilope launches an AI probing feature for open-end responses!