Automated Need-based Segmentation
In this 20 minutes masterclass, quantilope introduces a safeguard for brand innovation with an automated solution for need-based segmentation. Using a case study, you will experience a 4-step approach for easily implementing automated segmentation into your market research projects. Viewers will leave with an understanding for how to leverage automation to unlock segment deep dives in just a few days and to ensure their product innovation, pricing, and communication strategies are properly in line with the needs of various their target groups.
Presented by:
Madita Brandhorst, Senior Solution Consultant at quantilope
