What is Self-Service Market Research? 5 Elements To Consider
This blog highlights the five key reasons why your insights department should consider adopting a self-service platform for your...
quantilope & GreenBook Webinar: The Path to Best In Class Insights in 2023
Watch the webinar to uncover four key criteria that set valued insights departments apart, and guide insights teams to become key...
Introducing...the quantilope Academy!
quantilope has just launched its quantilope Academy - a resource hub with free learning courses, videos, and certificates to...
10 Online Survey Best Practices: Tips for Effective Surveys
In this blog, we look at the importance of survey design and how it impacts the value of your data through ten questionnaire...
The Top 6 Consumer Trends To Watch This Year
In this post, we’ll explore the ways brands can set themselves up for a successful year ahead, starting with a reflection on...
How To Use Product Price Optimization To Maximize Business Goals
In this blog, we look at how using a price optimization tool can inform a pricing strategy that takes into account both business...
How To Use Market Research To Create a Retail Pricing Strategy
In this blog post, we’ll demonstrate how to leverage market research to create a retail pricing strategy that works for your...
quantilope & AMA Fireside Chat: The Importance of Brand Tracking in 2023
Watch the fireside chat with the American Marketing Association, discussing how successful brands are using tracking research with...
How To Test Claims for Consumer Products
In this blog, we’ll look at how to develop and test product claims that will make your products stand out from competitor products...
How To Capture Honest Answers on a Survey
This blog outlines key considerations when building a survey to avoid dishonest survey responses for higher responses rates and...
Google Surveys Has Closed: Three Alternatives To Use for Research
While the news of Google Surveys’ closure may have come as a shock to users, the good news is there is no shortage of other great...
Market Research Questions: What to Ask for Better Insights
This blog explores the different types and formatting options for market research questions, and how asking the right questions...