Resources

quantilope & Quirk's Webinar: New Brand Health Tracking

In this session, we discuss a new approach to Brand Health Tracking, which leverages two exciting new principles proven to lead to brand growth and success:mental availability and category entry point...

quantilope Demo Day June 2023: Automated Brand Health Tracking

Want to see a better brand health tracker that’s automated, actionable, and flexible? Access our webinar to learn about quantilope’s new Brand Health Tracking template, which leverages two exciting ne...

quantilope & Insights Association Webinar: DIY Empowerment

Are your insights budgets getting reduced? Are you afraid of cutting agency research and not being able to manage existing projects on your own? Today's challenges for insights teams are not new. What...

quantilope & WIRe Webinar: Misconceptions About Tracking Research

Tracking research is the continuous, measure of critical consumer metrics over time - driving high-impact decision-making and business growth. While tracking is among the most popular forms of market ...

quantilope Demo Day March 2023: Automated Tracking Research

Become a TracKing or Queen! Innovations in automation now make tracking research easy, fast and flexible. Automated tracking research can deliver up to five waves of data for the cost of one wave with...

quantilope & ESOMAR Webinar: Understanding Implicit Associations

Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automate...

quantilope & GreenBook Webinar: The Path to Best In Class Insights in 2023

Insights teams are the heartbeat of the organization. They inform practically every business decision from product development, to pricing, advertising, innovation and more, yet they aren’t always val...

quantilope & AMA Fireside Chat: The Importance of Brand Tracking in 2023

Watch the fireside chat to uncover how Eurowings and Pharmavite, makers of Nature Made, are using tracking research to drive business results and how automation enables brand owners to deliver trackin...

quantilope & Quirk's: What Does Research Technology Look Like in 2023?

2022 has been rocky to say the least. From internal budget cuts to shifting consumer needs, high inflation alongside a rocky economy has created an incredibly complex time for brands. For insights pro...