Technology is moving researchers from the passenger’s seat (buying and handing over insights) to the driver’s seat, generating and interpreting insights on their own, faster than ever before. As a result, insights managers are experiencing more influence and impact on the direction of their company and are able to solve more unique and challenging business questions.

In this fireside chat we’ll hear from Kristen Archibald, Senior Consumer Insights Manager at PAX Labs on how her small team is leveraging research technology to run advanced research projects including Conjoint and MaxDiff faster and easier than ever before.