Current findings from the consumer electronics sector provide insights into purchasing behaviour in four European countries (Germany, UK, France, Spain). Among other things, questions on purchase intentions, shopping channels, brands and how important sustainability is when buying electronic devices were examined.
Other focus topics are Smart Home and Wearables: Find out which Smart Home devices are the most relevant and what the opportunities and barriers of use are. Results of an implicit test show unconscious associations with Smart Home. In addition, a Key Driver Analysis provides information about the satisfaction with Smart Watches and their features.
Methods: The study includes a TURF analysis, an Implicit Association Test and a Key Driver Analysis.
Sample: N=1,600 consumers in Europe (N=400 per market in Germany, UK, France, Spain), 18-69 years, representative regarding age and gender (incl. boost on Smart Home and Smart Watch users), quantitative online survey.
Time: The data was collected in March/April 2021.
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