Brands may have a lot of ideas for new products, but they need to ensure that those products will contribute toward business goals to ensure a profitable return on investment. To do that, brands need ...
Consumer insights and market research functions within an organization are at the root of all strategic business decisions (or at least, they should be). These teams are the heartbeat of an organizati...
2022 has been rocky to say the least. From internal budget cuts to shifting consumer needs, high inflation alongside a rocky economy has created an incredibly complex time for brands. For insights pro...
Part three of quantilope's Demo Fest series featured a demonstration of how brands can tap into the consumer's subconscious with implicit research.
Part two of quantilope's Demo Fest series featured a demonstration of how innovations in automation make tracking research easy, fast and flexible.
quantilope's recent 3-part Demo Fest series kicked off with a demonstration of how Insights Automation makes advanced research easy.
Agile approaches to market research have been gaining momentum in recent years, and for a good reason. Read on to find out how agile market research generates a highly efficient research process, more...
We’re excited to announce our Single Implicit Association Test (SIAT) is now live as a new and improved version of our SAT methodology. Read on for more details about this automated, advanced research...
This blog explores quantilope’s newest form of text analytics - topic analysis, including what it is, when to use it, and how it works.
Storytelling is the key when taking insights from data points, to strategies, to life. Most researchers have a plethora of data at their fingertips, however, it can be difficult to know where to start...
quantilope has been honored with Deloitte‘s Technology Fast 50 Award 2022, continuing to rank among Germany's fastest growing technology companies for the fourth year in a row.
Acquiescence bias is something any researcher will want to avoid in their quest for gaining honest and authentic consumer views. In this blog, we will look at what acquiescence bias is and how to ensu...
What's better than one demo? How about THREE?
Watch the webinar to dive into quantilope’s latest global implicit research study to uncover the unbiased and subconscious associations of 3,000 consumers across the U.S., U.K. and Germany.
Watch our session from the Quirk's Virtual Event, for an in-depth discussion on the benefits of brand tracking, including a demo of quantilope's Insights Automation Platform.
Black Friday is almost here, and we wanted to find out how many consumers will be shopping the sales this year, what they're buying, how they plan to pay, and more.
This post explains what SPSS software is in market research and alternative statistical analysis software to explore.
Any business in a consumer-facing industry will want to capture consumer insights. This blog post explores how to capture consumer insights through market research and how to put them to the best use.
In this blog post, we look at how online surveys can help collect market research data, the question types you might include, and how to go about creating your own online questionnaire.
In this blog, we’ll look at how concept testing amongst a brand’s target audience provides confidence when introducing new ideas to the market.