Based on neuroscience and reaction time measurements, SAT makes implicit, subconscious associations with categories, brands, and products visible and measurable in just a few clicks.
What subconscious needs do consumers have with respect to a product category?
What characteristics do they spontaneously associate the brand with?
Does the product concept meet the critical needs?
Is a new product design perceived as consistent with the brand?
Does an advertisement activate the desired associations?
What situations is the use of a product associated with?
quantilope’s easy, fun implementation allows the Implicit Single Association Test to be used even without technical or statistical knowledge. At the same time, the quantilope software ensures measurements made on the basis of established neuroscientific insights. The automatic calculation, analysis, and visualization provides you with results in real time that generate immediate impact for your use case.
CategoryThe characteristics consumers primarily associate with the “online dating” category are freedom and curiosity.
BrandThe association of my brand with the “freedom” characteristic is too weak to be seen as fulfilling the needs of this category.
AdvertisingNot all advertisements trigger the same associations, and Advertisement 2 is best suited to the desired branding.
ProductConsumers perceive the new design to be inconsistent with the brand.