In this client success story, learn how Edmunds has partnered with quantilope for their brand tracking survey to proactively cater to changing sentiments among automotive industry consumers.
Brand tracking projects are often long and complex, requiring an extensive team of researchers. Brand health tracking traditionally comes with high costs, limited agility, and slow turnaround times (up to eight weeks for a single wave in some cases). However, brands can’t wait this long to measure their brand equity, monitor campaign performance, or determine the success of new product launches.
That's why Edmunds, an online resource for new and used vehicles, followed market research trends toward automated, fast, agile research solutions – leading them to quantilope's Consumer Intelligence Platform.
"One of the things that turned us onto quantilope’s tracking is how fast the turnaround is - you can launch a survey and have answers back within a week”
- Jessica Caldwell, Executive Director of Insights at Edmunds
Download the full case study below to learn how Edmunds partnered with quantilope's brand tracking solution to: quickly visualize and understand brand insights; measure KPIs; track competitor perceptions; measure brand value; and more - all without leaving quantilope's end-to-end platform.
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