Skip to content
Our website is currently undergoing exciting updates to better serve you. Please check back soon for the new and improved quantilope experience! ×

Your Guide To Better Brand Health Tracking

Explore all there is to know about quantilope's Better Brand Health Tracking solution in this whitepaper - including Mental Advantage analysis.

green background with black and white image of a quantilope report on a laptop screen

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

Access your Guide

In this Guide to Better Brand Health Tracking, learn how to set up and run a modern day brand health tracking project for better, clearer, more actionable business recommendations. 

 

quantilope's Better Brand Health Tracking approach derives from Professor Jenni Romaniuk's work at the Ehrenberg-Bass Institute (author of Better Brand Health and co-author of How Brands Grow Part 2). This approach leverages key metrics and analyses that many traditional brand health trackers lack: Category Entry Points (CEPs), Mental Availability Metrics, and Mental Advantage analysis

 

Readers of this Guide will learn the value of each of these metrics and analyses and how they directly relate to business growth. Additionally, the Guide paints a clear picture of how Better Brand Health Tracking differs from traditional tracking approaches. 

 

Ready to dive into Better Brand Health Tracking? Access your Guide below! 

Download Your Guide To Better Brand Health Tracking!

 

Latest Articles

Leveraging Consumer Panels For Actionable Customer Insights

Leveraging Consumer Panels For Actionable Customer Insights

Discover what consumer panels are and how they can help brands to unlock valuable consumer insights.

Comparing Kano and MaxDiff: Choosing the Right Advanced Research Method

Comparing Kano and MaxDiff: Choosing the Right Advanced Research Method

Explore the differences between Kano and MaxDiff methods to determine the best approach for analyzing customer preferences and enhancing yo...

How and When To Use Every Advanced Method quantilope Offers

How and When To Use Every Advanced Method quantilope Offers

This blog post covers each of quantilope's 15 advanced research methods, with examples of how they're used and when they're each beneficial...