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Insights that bring you closer to your consumer

What does the workout culture look like before, during, and after COVID-19?

We surveyed 489 physically active to understand how exercise habits have changed during COVD-19. Specifically, we asked consumers about their exercise frequency, types of workouts, drivers of working ...

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These are the top 3 advertising claims for retailers going Back to School

Using a MaxDiff, we measured the preference towards 15 advertising claims to help brands identify the right messaging for their Back to School campaigns.  

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How do 13 fast-food brands rank among consumers?

Although McDonald’s vs. Burger King has arguably been the biggest fast-food rivalry in recent years, Chick-fil-A beats them both as the most preferred fast-food brand among US consumers. Thirty-six pe...

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'Happy' meal vs. 'indulgent' meal: what do consumers associate with top fast-food brands?

quantilope's Fast Food Insights Study features an Implicit Multiple Association Test (MAT) to examine the different characteristics, occasions, and motivations that consumers subconsciously associate ...

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Consumer NOW Index – A Dive into the Maximum Difference Scaling

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). The analysis of each wave is based on advanced research me...

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Consumer NOW Index - Wave 3 & 4

The Consumer NOW Index is an on-going tracker focused on consumer sentiments, attitudes, and actions in the US, UK, and Germany (aged 18-70). While this article deals in particular with the new insigh...

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Consumer NOW Index - wave 2

Last week, quantilope launched the Consumer NOW Index, an automated weekly tracker monitoring the reactions and adjustments to changing micro and macro events impacting individual lives, families, wor...

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The Consumer NOW Index

Consumers by nature, are adaptive. When trends change, they switch the brands and styles they wear. When new technologies are released, they resist, and then they observe a life that can be a little e...

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How do consumers in the United States, Germany, UK, and China vary in their views towards sustainability?

In quantilope’s recent study, we investigated how consumers from the US, UK, Germany, and China differ in their views on sustainability and it’s impact on personal habits and purchasing behavior. We s...

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3 Key Insights from the Insights Report 2020

Insight management in a changing world: What's motivating and challenging leaders in the consumer insights industry? 

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