Brand tracking monitors changes to your brands perception, performance, and consumer behavior patterns over time.
Tracking is managed through waves - monthly, quarterly, annually - in regional specific studies.
Each tracking project involves a single set up process and offers live results.
How do my marketing activities influence our brand awareness?
How well do I reach my target group compared to my competition, and where in the brand funnel do I need to take action?
What target groups am I reaching best, and where could I do better?
Am I reaching my customer satisfaction target, and are my recommendations for improvement contributing to reaching that target?
quantilope brand tracking provides brand marketing and insight teams with a continuous performance dashboard. The tracking dashboard shows a holistic view of annual performance, with insights into the competitive environment and the effectiveness of marketing initiatives.
A single setup process for the entire tracking project.
On-going, automatic, waves for actionable insights.
Live results and Interactive data.
Quarterly tracking shows that familiarity with our brand (car brand #1) remains stable at around 60% with targeted consumers.
Car brand #1 remains in the top 3 purchase options for first time auto consumers throughout the year while car brand #2 ranks below 5.
Identification of seasonal fluctuationsOverall, disposition to buy in the market recedes in Q2 and Q3. At the end of the year, there is a slight upward trend.
NPS® - monitor customer satisfaction performance
NPS® is for car brand#1 is stable, but has room for improvement (30 - 40).