This blog guides you through what concept testingsurvey questions are, which questions to ask in your concept testing survey, how concept testing is beneficial, and how quantilope’s automated concept ...
Learn how small research teams can make a big business impact through end-to-end research technology.
This blog explores what choice-based conjoint is and how the advanced method can be effectively used for insightful pricing research.
This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
If you read our last post in our BBHT series, you might be wondering what the big deal is about Category Entry Points (CEPs) and Mental Availability (MA) - two empirically-grounded concepts based on t...
In this Better Brand Health Tracking blog series post, we highlight the reasons you should care about this modernized approach to traditional brand health tracking. And if you haven’t read the earlier...
In this next post in our BBHT series, we highlight two empirically-grounded market research concepts for Better Brand Health Tracking known as Category Entry Points (CEPs) and Mental Availability.
To put our new Better Brand Health Tracking approach into context, let’s explore our process from start to finish with our soda category BBHT study.
Brand health tracking is a way for brands to monitor how their brand is performing in the market over time - both in terms of sales/revenue and how consumers perceive their brand.
This blog explores brand health tracking - including what it is, how to measure it, and important brand health tools for monitoring over time.
We're thrilled to announce that the Better Brand Health Tracking course is now live in the quantilope Academy!
This blog post walks you through what brand equity is, certain brand equity metrics that you’ll want to measure in a market research study, and how to go about doing so with quantilope.
In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).
We talk a lot about advanced methods - and for good reason. Advanced methods are a means of research that go beyond the 'what' to get at the 'why'.
Pack your bags for a journey through consumers' implicit associations with six major airlines!
In this session, we discuss a new approach to Brand Health Tracking, which leverages two exciting new principles proven to lead to brand growth and success:mental availability and category entry point...
In this client success story, learn how Kraft Heinz leverages quantilope's platform for cream cheese tracking insights to identify and act on trends in real-time.
This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.
Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...