MaxDiff Explained | How The Advanced Method Works: Non-Research Examples
Learn about of one quantilope's most-commonly leveraged automated, advanced methods: the MaxDiff – a method used to effectively...
15 of the Best Market Research Tools To Use in 2026
Explore some of the best market research tools your business can leverage this year – from social listening platforms to website...
Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)
Debunk some of BBHT's most common myths and misconceptions with us – from being too hard to execute to being only for bigger...
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Unlocking Growth: Introducing quantilope's Category Entry Point Generator
Introducing the quickest way to generate an initial list of Category Entry Points for your Better Brand Health Tracking study:...
How To Measure Brand Preference: A Comprehensive Guide
Learn how to measure brand preference with key survey metrics and data analysis. Discover insights to gauge customer loyalty and...
Market Research Questions: What to Ask for Better Insights
This blog explores the different types and formatting options for market research questions, and how asking the right questions...
How To Do Market Research for a Startup
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup...
Cluster Sampling: Methods, Advantages, Limitations, and Examples
In this blog, learn what cluster sampling is, types of cluster sampling, advantages to this sampling technique and potential...
Market Research Process: Six Steps to Follow
The six key steps in the market research process: from planning a study questionnaire to data collection, analysis, and the final...
Unlocking Your Brand’s Potential With White Space Analysis
Discover how white space analysis can uncover hidden opportunities and drive growth in your business with our comprehensive guide.
Consumer Insights: How To Use Them, Benefits, and Use Cases
Learn how to capture consumer insights through market research on quantilope's platform for real-time, actionable data.
6 Types of Survey Biases and How To Avoid Them
This post outlines some of the common forms of survey biases (such as order bias, non-response bias, etc.), and ways you can avoid...