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Insights that bring you closer to your consumer

How To Improve Your Market Research With Automation

In this blog post, learn how to improve your market research process with quantilope's end-to-end Insights Automation platform.  

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Trustworthiness in Qualitative Research

In this blog post, learn how to establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability, and confirmability.  

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Data Saturation in Qualitative Research

In this blog post, learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research solution: inColor.     

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Your Guide to Automated Brand Tracking Research

Brand tracking research is the consistent monitoring of quantitative data to identify shifts in consumer sentiment over a dedicated period of time.

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How Consumers Choose the Best Credit Card for Their Wallet

quantilope's Credit Card syndicated study explores how 385 US consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card expectations. 

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How to Use Research to Build a Market Growth Strategy

In this blog post, learn the different approaches to building a market growth strategy and how quantilope can help.   

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quantilope & Tchibo: Driving Growth Through Automated Consumer Research

In this client success story, learn how Tchibo partnered with quantilope to transform their research process into one that was quicker, more flexible, and more agile. 

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MaxDiff vs. Conjoint Analysis: When to Use Each for Market Research?

In this blog post, learn the main differences between a MaxDiff and Conjoint analysis, and when to leverage each type of methodology in your research objectives.     

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New Consumer Trends in Sustainability, in Partnership with Kraft Heinz

quantilope’s 2022 Consumer Trends in Sustainability, in partnership with Kraft Heinz, explores how consumers feel about the topic of sustainability and the actions they are taking to be more sustainab...

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How to Use a Van Westendorp Pricing Model to Inform Pricing Strategy

In this blog post, learn how to leverage an automated Van Westendorp Pricing Model to inform your company's pricing strategy.     

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