In this blog post, learn how to establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability, and confirmability.
In this blog post, learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research solution: inColor.
How Consumers Choose the Best Credit Card for Their Wallet
quantilope's Credit Card syndicated study explores how 385 US consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card expectations.
quantilope & Tchibo: Driving Growth Through Automated Consumer Research
In this client success story, learn how Tchibo partnered with quantilope to transform their research process into one that was quicker, more flexible, and more agile.
MaxDiff vs. Conjoint Analysis: When to Use Each for Market Research?
In this blog post, learn the main differences between a MaxDiff and Conjoint analysis, and when to leverage each type of methodology in your research objectives.
New Consumer Trends in Sustainability, in Partnership with Kraft Heinz
quantilope’s 2022 Consumer Trends in Sustainability, in partnership with Kraft Heinz, explores how consumers feel about the topic of sustainability and the actions they are taking to be more sustainab...
